calling 'time' on distortion
These rumour mills are really starting to get out of hand.
Apple’s latest press event came and went, and there has been a wide expression of dismay because the announced products did not live up to the hype. Well, this is an odd assertion to make, because apart from the original press release that went out to selected journalists, all of the associated hype that surrounded this event came from half-baked stories and distorted hearsays that get transmitted so quickly on the many Apple fan sites (I’ve lost track of how many video iPod mock-ups and media centre concepts I’ve seen).
It is admirable that Apple do manage to maintain a semblance of confidentiality in an age where we have gotten so used to advance briefings and press leaks – long may it continue, but a lot of people seem to be getting rather caught up in this hysteria (there really is no other way to put it).
Apple’s latest press event came and went, and there has been a wide expression of dismay because the announced products did not live up to the hype. Well, this is an odd assertion to make, because apart from the original press release that went out to selected journalists, all of the associated hype that surrounded this event came from half-baked stories and distorted hearsays that get transmitted so quickly on the many Apple fan sites (I’ve lost track of how many video iPod mock-ups and media centre concepts I’ve seen).
It is admirable that Apple do manage to maintain a semblance of confidentiality in an age where we have gotten so used to advance briefings and press leaks – long may it continue, but a lot of people seem to be getting rather caught up in this hysteria (there really is no other way to put it).
This entry was posted
on Friday, March 03, 2006 at 3:42 pm.
