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forenoon filings

shiny, oh so shiny

looking at the viability of mass online storage

It was interesting to read the "accidentally" leaked reports of Google's plans for getting into the online storage market. Such a move does seem particularly well timed, as the average available DSL speeds increase.

But this development does go some way to show the relative lethargy that has been afflicting Apple's own equivalent – .Mac – for some time.

It is fair to say that GMail may have given .Mac a necessary scare (and in doing so, quadrupled the available storage from 250MB to 1GB to subscribers); but new innovations and advances in the way to use and access your own information online continues to be gradual.

One problem that is often remarked in relation to .Mac however, is the fact that it is not always made patently clear that its many enhancements that are designed for some applications on OS X are unlocked on subscribing (something that iWeb seems to be particularly guilty of). It is widely agreed that the online backup feature is one of the most valuable features – and no doubt OS X could absorb a slight rise in its retail price to have .Mac integrated as standard?

But Apple needs to ask themselves what is the goal of this service. Is it just an add-on to OS X, or will online storage, backup and publishing be a real and viable storage alternative?

Many users now use their computer systems in multiple locations, and being able to get at your documents at all times is becoming more necessary (the upturn in the sales of USB pen drives in recent years surely isn’t an accident?).
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